Adidas has put together a cool campaign called “Me, Myself” to support the launch of their new women’s apparel website.
What makes it cool? You could be the new face of adidas and star with WNBA MVP Candace Parker in a series of ads and marketing initiatives.
Participants upload their picture and share a personal, inspirational story that other visitors can view and vote on. The site also allows for voting via Facebook and other social networking apps. At the end of the contest, three winners will be chosen to be in a photo shoot with Parker in Los Angeles which will be the basis of the adidas marketing campaign.
The contest officially launched this week at www.adidas.com/women. Voting begins March 1.