Feb. 6, 2009 – Beginning today, with National Wear Red Day, millions will celebrate the Red Dress as the national symbol for women and heart disease awareness. Everyone can participate in the national movement by wearing their favorite red outfit, or Red Dress Pin.
And beginning next Friday, February 13, 2009, The Heart Truth will bring the Red Dress to life once again on the runway at New York Fashion Week with the debut of the Red Dress Collection 2009.
Fashion Week is an eight-day preview of the fall looks of 100 or so designers. And for the fifth year in a row, the Heart Truth’s Red Dress Collection fashion show will feature celebrities on the catwalk in red designer dresses promoting the anti-heart disease campaign.
The event, which features singers, actresses and supermodels in red designer dresses, is held to raise awareness about heart disease — a leading killer of women. The show uses the glamour of fashion to highlight risk factors such as high blood pressure, raised cholesterol levels, and lack of exercise which are leading causes of heart disease.
Last year, Uber-model Heidi Klum, who rarely graces the catwalk these days outside “Project Runway,” walked in the skimpiest dress – a short two-layer slip dress by Marc Jacobs with thin spaghetti straps.
First Lady Laura Bush kicked off the 2008 event with some opening remarks and, talk about heart, Liza Minnelli took the audience by surprise by closing the show with her signature song “New York, New York”.
Look for heads to turn at this year’s event as well which will feature participating designers such as: Badgley Mischka, Betsey Johnson , Calvin Klein, Marc Jacobs, Max Azria, Vera Wang, Zac Posen and others.
See InStyle’s slideshow of the 2008 collection for ideas on how to “Dress Red” this week and give yourself an early Valentine’s Day gift.