Maria Sharapova

Money no object; Pay raise for tennis players

October 8, 2008 – In tough economic times, it’s hard to find anyone giving pay raises these days but organizers of the Australian Open have announced that men’s and women’s singles winners will be receiving an 18 percent increase. The 2009 Australian Open will offer $US 15.6 million in prize money. While 2008 champions Maria Sharapova …

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Challenge Your Hero – Women’s Tennis Virtual Contest

September 22, 2008 – Fans of women’s tennis who dream of hitting the court to face off against the top players can now pit their own racket skills against top seeds such as Maria Sharapova and Jelena Jankovic. The virtual match, part of a user-generated content (UGC) contest launched by the Sony Ericsson Woman’s Tennis Association Tour, launched …

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Passion for Fashion: Maria Sharapova and Dara Torres in the news

September 8, 2008 -After winning three silver medals in Beijing, Olympic swimmer Dara Torres has mastered another challenge: walking the runway at New York Fashion Week. Torres went for fashion gold on Sunday, when she modeled two looks in Charles Nolan’s newest collection. Nolan’s show is always fun, thanks in part to his use of …

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Superheros: WTA unveils largest campaign in Tour history

June 19, 2008 –  The Sony Ericsson WTA Tour unveiled the TV and print creative for its landmark global advertising campaign to the international media at an exclusive screening  in London. The :60 and :30 second television advertisements are the pinnacle of the Tour’s multi-million dollar, pioneering global marketing campaign which will also include print …

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