According to Variety, IMG is gearing a new series of videogames to fashionistas. The company is looking to make Fashion Week more interactive, pairing up with 505 Games to produce a franchise based around the events that take place around the world each season, including New York City, Miami, Moscow and Mumbai.
Fashion Week is a high-powered industry event which allows designers to display their latest collections in runway shows and buyers to take a look at the latest trends.
The video titles will enable gamers to participate in all aspects of the event, from creating their own collections to organizing photo shoots and runway shows with models, designers, stylists, hair and makeup artists.
“Fashion, Jr.” (tentative title) will bow on June 23, and will be aimed at younger girls. It will be released exclusively on Nintendo’s DS handheld system, with a follow-up for older audiences released in September.
Fashion Week is a fave for celebs and athletes alike, especially fashionistas like Nastia Liukin, Maria Sharapova, and the Williams sisters who love to sport the latest trends.
Not sure of the quality of this new game, or how realistic it is, but if you’ve got a passion for fashion and gaming, it might be a title worth checking out.