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Ladyball

Ladyball: Women’s Sports Equipment Doesn’t Need to Be Pink

If you’re a sports fan, chances are you’ve stumbled upon something called Ladyball recently. If not, Ladyball is a bright new soccer ball designed specifically for women. Do women really need their own pink ball? The launch created quite a firestorm on social media. Read on to find out what all the fuss is about. …

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Cereal Stars: Female Athletes Featured on Wheaties Boxes

Hopefully WNT star Carli Lloyd and her teammates are negotiating with Wheaties right now. The iconic cereal brand has been featuring famous athletes on it’s boxes since 1934, and the placement has helped many sports figures become household names. Being featured on a Wheaties box is a once-in-a-lifetime recognition – but not many women have …

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Gold Medal Gymnast Aly Raisman Scores First Sponsorship Deal

Gold-medal gymnast Aly Raisman was one of our faves to watch during the Olympics so was happy to read she signed her first major endorsement deal since returning from the London. The Needham, Mass., native this week signed a one-year deal to endorse Poland Spring water. The gymnast and Maine-based beverages company announced the deal …

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[Video] Volleyball Great Misty May-Treanor Talks Relationships, Valentine’s Day & More

Misty May-Treanor is one of the most famous beach volleyball players in the world.  Along with long-time teammate Kerri Walsh, May-Treanor is a two-time defending Olympic volleyball gold medalist (Athens 2004, Beijing 2008) and one of the most accomplished players in pro volleyball history. She and Walsh are heading to London in July to see …

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MJ’s 13-year-old daughter recruited by Lingerie Football League?

Obviously this is a publicity stunt but it’s downright creepy nevertheless. After announcing  its intentions to start a youth division, reports have surfaced that the Lingerie Football League has reached out to superstar Michael Jackson’s 13-year-old daughter Paris about becoming its official spokesperson. Apparently,  Paris recently became the first girl to join the flag football …

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Danica Patrick Confirms Move to NASCAR

Weeks ago it leaked that Danica Patrick, arguably the  best-known racer in motorsports, would jump from IndyCar to NASCAR full-time beginning with the 2012 season. Today, in a live teleconference, Patrick confirmed the badly kept secret. Not surprisingly, GoDaddy will continue to be her sponsor. Dressed in her signature leather-jumpsuit and high heels from the GoDaddy commercials, …

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Maya Moore first woman signed by Nike’s Jordan brand

In 1985, Michael Jordan rocked a pair of Nike kicks that launched a worldwide phenomenon. The Jordan Brand took off with athletes of all levels wanting to wear the shoes in hopes they could “Be like Mike.” In the world of athlete brands, there is no bigger name than Jordan. While Tiger and LeBron have …

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Style: Fila tees up with LPGA Tour star Stacy Lewis

LPGA Tour star Stacy Lewis is an inspiration and the face of Fila Golf. Fila recently announced the extension of its sponsorship agreement with the 25-year-old American, who recorded top-20 finishes in three LPGA Tour majors in 2010.  Lewis  will continue wearing Fila Golf apparel in competition and showcasing the brand’s iconic logo on her …

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Meet track & field star Monica Hargrove

Earlier this summer, we had the pleasure of  attending an Under Armour women’s fitness retreat in Beverly Hills.   Held at a beautiful hillside private residence, the afternoon of fitness fun featured NFL star trainer Todd Durkin and UA athletes Monica Hargrove (track and field), Kim Glass (volleyball) and Jen Hudak (ski racing) leading us through a …

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