Pretty Sweet

Sugarpova: Maria Sharapova Launches Sweet New Business

Maria Sharapova, the top-paid female athlete in the world for eight years running, is going into the candy business. The 25 year old four-time Grand Slam title winner is indulging her sweet tooth by launching a new company: a premium line of gummy candies called Sugarpova. Starting Monday, the business will offer a dozen different …

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The PUMA Social Truck is Heading to Coachella

Heading to Coachella this weekend? Looking for a place to chill before taking in Radiohead or Florence & the Machine? PUMA’s hosting a pool party when the Social Truck rolls into Palm Springs for the annual arts and music festival. Details below… Most truck stops typically mean some sketchy characters and greasy fries; this one …

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8th Grade Girls Basketball Team Perfect Since 5th Grade

Looks like there’s a new basketball dynasty. UConn women may own the college record for consecutive games won by a Division 1 basketball team  (both men and women) but that’s nothing compared to what the girls of St. Celestine’s have accomplished. It’s hard to achieve perfection, especially in sports, but the 8th grade Elmwood Park girls’ …

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For The Girl Who Has Everything: A Gucci Bike & Helmet

Bikes are surprisingly recession proof and if you look around there are hot sellers at all price points For those who prefer their transpo sleek and logo-driven, perhaps with little green-red-green stripes,  Gucci and Bianchi have  unveiled exclusive Bianchi by Gucci bicycles designed by Gucci Creative Director Frida Giannini. This new collaboration joins two uniquely Italian traditions of design and …

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Pepperdine swimmer walks on to team and into history books

Phyllis Reffo is a former model and securities investment consultant who started swimming eight years ago to rehab various injuries including a torn ACL. She was spotted by the Santa Monica Junior College swim coach, Steve Contarsy, who invited her to work out with his team … and she ended up competing with SMC for …

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Sporting a Tiara & Football Pads: Homecoming Queen and Winning Field Goal Kicker

Photo courtesy of Stephen McGee It used to be a rare occurrence. A girl who could kick grass on the playing field and sport a tiara on the same day. Now it’s becoming almost commonplace (well maybe not that typical but still more common than before). The latest girl to prove she’s pretty and tough? …

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Mary Kate & Ashley team with Italian sneaker brand Superga

The Olsen twins aka Mary Kate & Ashley have a new gig – U.S. creative directors of Italian tennis shoe brand Superga. Considered the must-have comfy footwear in Italy,  Superga sneakers are found on the feet of chic hipsters worldwide.  The cult brand has upped its fashion cred considerably with the addition of MKA to …

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Action stars Travis Pastrana, Lyn-Z Adams Hawkins engaged

Pretty Sweet. Daredevil motocross rider Travis Pastrana (27) proposed to longtime girlfriend Lyn-Z Adams Hawkins (21). The X Games multi-gold medalist got down on one knee to ask the pro skateboarder’s hand in marriage during Nitro Circus Live, an exhibition motocross event held at the MGM Grand Arena in Las Vegas on Saturday night, June …

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Refuel With Chocolate Milk Offers Local Athletes Grants

The National Milk Mustache “got milk?” Campaign is looking for athletes like you to join Team Refuel. From speed skater Apolo Ohno to top sports nutritionist Ruth Carey, the elite athletes, coaches and trainers of Team Refuel know refueling with lowfat chocolate milk is a delicious and effective way to refuel your body after a …

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