Maria Sharapova, the top-paid female athlete in the world for eight years running, is going into the candy business. The 25 year old four-time Grand Slam title winner is indulging her sweet tooth by launching a new company: a premium line of gummy candies called Sugarpova.
Starting Monday, the business will offer a dozen different sweets — an “accessible bit of luxury,” according to the website. The candies feature names such as the lips-shaped Flirty, the bear-shaped Cheeky, the tennis ball-shaped Sporty and the Chic, which comes molded in tiny handbags, sunglasses and shoes. The goodies will be sold online as well as in several states at IT’SUGAR stores in malls and several Madame Tussauds wax museums as well as Henri Bendel
A portion of sales will be donated to the Maria Sharapova Foundation, which the star launched to benefit students in areas of Belarus affected by the 1986 Chernobyl nuclear meltdown.
At this year’s French Open, which Sharapova won, she called Sugarpova “the most exciting project that I’ve ever done … because it’s my own business, my own investment, my own money.”
Sharapova is ranked third heading into the U.S. Open, which starts next week.