We are Pretty Tough
Smashing Stereotypes
Passion and performance
#PrettyTough = The juxtaposition of femininity + strength. Pretty Tough is redefining what it means to be female by flipping the script.
We push limits, search for adventure and create social change.
More than a brand about female empowerment, Pretty Tough is a movement that encourages girls to embrace their inner strength.
Epic ass-kicking chicks
Pretty Tough girls are multi-dimensional beings who can't be put in a box. They like to play hard and run fast. They take on physical challenges and exceed expectations.
Since our launch, we have discovered that girls and young women have a visceral connection to the Pretty Tough brand. Girls intuitively understand they should not be reduced to one identity or relegated to secondary roles. On screen, or on the track, Pretty Tough girls take charge.
