Sportlifestyle brand PUMA kicked off the 2011 women’s soccer season during a launch event Thursday night, while celebrating a momentous year for the sport, a new season for Women’s Professional Soccer (WPS), and the debut of the PUMA Women’s Soccer Training Collection.
With the FIFA Women’s World Cup on the horizon, PUMA pulled out all the stops to showcase its longstanding commitment to women’s soccer, the best female players on the planet, and the millions of young rising stars throughout the world.
Players representing their teams as part of PUMA’s presentation included:
- Atlanta Beat: Keeley Dowling
- Boston Breakers: Alex Scott & Leslie Osborne
- MagicTalk SC/Washington Freedom: Nikki Marshall
- Philadelphia Independence: Tasha Kai
- Sky Blue FC: Allie Long
- Western New York Flash: Becky Edwards
Goalkeeper Karina LeBlanc, currently a free agent, served as the Master of Ceremonies.
Alongside the current players, making a special appearance in support of the game was women’s soccer legend and FIFA Female Player of the Century Michelle Akers. The athletes were also joined by musician Fefe Dobson, who performed her dance-around-the-locker-room anthem, “Watch Me Move,” from her new album , Joy.
Pretty in Pink
PUMA’s commitment to women and soccer extends past the pitch as well. Last year marked the emergence of the brand’s Project Pink initiative, which raised awareness — and over $60,000 in funds — with the help of WPS and its players to support the fight against breast cancer. WPS teams sported custom-designed Project Pink uniforms during designated games in 2010, and tonight marked the debut, with the help of Project Pink supporter Leslie Osborne, of the new pink jersey that will be worn during Project Pink matches in 2011. The program officially kicks off again this July, but PUMA also showcased a selection of this season’s Project Pink product, proceeds from the sales of which will again be donated to a charitable organization affiliated with the cause. More details will be announced in July.