World-class snowboarding to arrive in London

Snowsport GBSeptember 1, 2008 -  Summer’s drawing to a lazy end but there’s lots to look forward to as we head into fall – especially if you’re a snowboarder.

Britain is set to host its first ever World Cup Snowboarding event, the International Ski Federation officially confirmed today. The Big Air event will be staged in London on the 25th October.

The London event will be the first leg of the Northern Hemisphere season and Snowsport GB Chief Executive, Mark Simmers, predicts it will be a huge landmark for British winter sports.

“To stage a Snowboard World Cup in the UK for the first time is a massive boost for the sport and will bring a huge amount of profile to our British snowboard athletes when they compete at home against the world’s best.”

The LG London Big Air will take place on Saturday 25th October 2008 at Battersea Power Station, on the banks of the River Thames in London, and will be the headline event of a fantastic new winter sports festival, Free Sports On 4 Freeze, which will run from 23rd to 26th October 2008.

The Big Air event will be staged on a specially constructed ramp, with real snow, and will attract the world’s best snowboarders. The competition itself sees riders travelling down a slope at speed before being launched into the air where they perform tricks. They are then awarded marks by judges based on the difficulty of the stunts, the execution of the moves and the ease of landing.

Free Sports On 4 Freeze will include a 7,000 plus music auditorium featuring live bands, an Alpine Village with a wide range of interactive entertainment for all visitors, and a number of other competitions and displays on the huge snow ramp at Battersea Power Station.

Don’t know yet which girls, if any, will be launching off the ramp.

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