November 18, 2008 – Eleven-time NSSA National champ, former Roxy Pro Gold Coast runner-up and sure-to-be future world champ Carissa Moore has just upped the ante – this time in the sponsorship arena.
Recently split from her longtime sponsor Roxy, the Hawaiian teen has signed two major deals – one with Red Bull and the other with Nike 6.0.
According to Surfing Magazine,
All said and done, the 16-year-old Punahou junior will likely be enjoying one of the most lucrative contracts in female pro surfing history (estimated to be in the range of three-quarters of a million dollars by one anonymous source). “Carissa’s new agreements have for the first time ever shattered the glass ceiling of surfing sponsorship, opening up new and never heard of before possibilities for other surfers to eventually emulate,” says [agent Bryan] Taylor.
Moore is apparently also close to making a deal with a major department store – kind of like the deal snowboarder Shaun White made earlier this year to “design” a fashion line for Target.
And as a “head to toe” Nike rider, Moore will likely be marketed not just in the surf world, but in some of their more mainstream campaigns as well joining the likes of well-known Nike athletes Tiger Woods, Maria Sharapova and LeBron James.
After eight years with Roxy, Moore’s split from the sponsor who’s been with her since the beginning is truly the end of an era. It seems a bittersweet transition but it’s great that Nike and Red Bull are stepping up to the plate with women’s surfing and Moore seems a great choice to represent the sport.
To other brands looking for the TNBT – there’s a whole new generation of super groms stealing the show.