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Last weekend, the San Diego Convention Center hosted ASR Marketplace, an action sports trade show with over 700 surf, skate and street brands showcasing their Spring 2011 lines.  The location couldn’t have been sweeter with beaches nearby and the historic Gaslamp Quarter right across the street.

If you couldn’t make it to SoCal  for the event, find out what next season’s trends for swim and young contemporary look like more than six months before they hit stores.

What to expect next Spring from all your favorite brands?   Vans is always a leader in signature shoes and for spring, they’re introducing the Cedar, a sleek low-profile low-top with a  a field of embroidered strawberries.

Vans has always been known for its roots in skating, but they dabble in surf items as well. For Spring/Summer 2011, the label is putting a little more emphasis on its surf and swim collection and getting serious about it.

Most of Vans new garments have  a well-worn comfortable look and feel, using heathered and burned out fabrics, raw seams, washed out graphics, and deconstruction. Accessories  focused on the beach, with a straw market bag and a surf-inspired “Hang Loose” graphic canvas tote.  Vans still kept it close to their skate roots with a cute novelty trucker hat coin purse and a crosshatch weave on the faux leather purses, very reminiscent of their famous checkerboard designs.

On the footwear front,  Native Shoes showed that lightweight and comfortable doesn’t have to mean a compromise on style. The company heads  into Spring 2011 with new colorways and remakes of classic summer silhouettes– the slip-on boat shoe. While the classic laceless slip-on with decorative lace plackets gets a fun remake in monochromatic shades, the laceless boat shoe-styling are eye-catching and perfect for the summer heat. Also for Spring 2011, the label is launching a children’s collection.

For years, Roxy has dominated the girl’s surf world and they’re always a staple at ASR. For Spring 2011, the girl’s brand is introducing the “Fakie”, a board short that doubles as a destructed denim cut-off.   The holes and shreds look completely real, as does the denim, but when you feel the fabric, it’s definitely an easy-wearing pair of shorts for the surf.

For the Spring collection, Roxy takes it back to the beach  by also offering a more technical short with a 4-way stretch and a no-rash Diamond Dobby material. The swim collection features a lot of polka dots, stripes, brights, and black and whites.

Roxy also had beach in mind when creating “Cruiser” slip-on shoes that fit as comfortable as a sandal. The super flexible outsole twists, folds, and bends, making it easy to wear and even easier to carry in your beach bag. In case Spring doesn’t look as sunny as you’d like, Roxy has colorful laced rain boots. The designs match some pieces from the clothing collection, so you can mix and match your boots to your fit.

Spring 2011’s hottest looks were in motion on the ASR Marketplace runway and you can check many of them out here:

Special events provided a dose of entertainment including a roller derby competition and an indoor skate ramp. Volcom summoned the rave scene for their Techno Beach Party and deejays on an elevated platform kept the vibe moving throughout the day.

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August 17, 2010

ASR: 2011 women’s surf & skate fashion

Last weekend, the San Diego Convention Center hosted ASR Marketplace, an action sports trade show with over 700 surf, skate and street brands showcasing their Spring 2011 […]