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lillithfairThe WNBA has finally done something right on the marketing side and we’re excited to share the following news:

The Women’s National Basketball Association (WNBA) and the 2010 Lilith Tour — one of the highest-grossing touring festivals in the world — will join forces to celebrate female artists and athletes all summer long through special ticket promotions, appearances, and community activations.

As part of the partnership, the WNBA and Lilith will provide special ticket promotions and packages for fans to purchase in select WNBA markets, including Seattle, Los Angeles, Chicago, Minneapolis, Indianapolis, New York, Hartford, Washington, D.C., and Atlanta. Additional information on packages, tour dates, and promotions will be found on, and team websites.

“WNBA games and the Lilith Tour are the premier summer entertainment experiences by and for women, making this partnership a perfect match,” said WNBA Vice President of Marketing Hilary Shaev. “Our partnership with the Lilith Tour is a great opportunity to showcase our respective properties to each other’s audiences through national promotions and community activation.”

WNBA athletes and artists are also tentatively scheduled to make appearances at select games and concerts this summer and blog about their experiences. These memorable moments will be captured and promoted via the league and Lilith’s websites, Facebook pages and Twitter accounts. The WNBA and Lilith are also working together to promote awareness on important issues including staying fit, breast health and greening initiatives through various activations.

“We are thrilled to be partnering with the WNBA,” says Seth Freed, Sr. Director of Sponsorships for Lilith. “It’s the perfect alignment of two brands with a strong focus on delivering great entertainment, while at the same time engaging the local communities in charitable and greening initiatives.”

Lilith 2010 will feature Sheryl Crow, the Indigo Girls, Queen Latifah, Mary J. Blige, Kelly Clarkson, and Martina McBride, among others, and will take place from Sunday, June 27 to Monday, Aug. 16. The tour will make stops in select WNBA markets, including:

Saturday, July 3 Seattle

Saturday, July 10 Los Angeles

Saturday, July 17 Chicago

Sunday, July 18 Minneapolis

Tuesday, July 20 Indianapolis

Saturday, July 31 New York

Sunday, Aug. 1 Connecticut

Tuesday, Aug. 3 Washington, D.C.

Sunday, Aug. 8 Atlanta

Saturday, Aug. 14 Austin, Texas (*WNBA team is in San Antonio)

About Lilith 2010:
The original Lilith Fair ran from 1997-1999. With over 1.5 million fans in attendance and more than $10 million raised for national and local women’s charities, it was one of the highest grossing touring festivals in the world. Co-founded by Grammy-award winning artist Sarah McLachlan, Lilith Fair was a celebration of women in music, featuring artists like Sheryl Crow, Christina Aguilera, Erykah Badu, The Dixie Chicks, The Pretenders, Queen Latifah, Indigo Girls, and Tegan and Sara. Nearly 11 years later, Lilith returns and continues to break down boundaries by uniting iconic and up-and-coming female artists across all genres into one musical community of support and celebration. Once again led by McLachlan, the 11-artist line-up per city will constantly rotate among more than 80 confirmed acts, including Mary J. Blige, Kelly Clarkson, Sheryl Crow, Erykah Badu, Emmylou Harris, Tegan & Sara, Loretta Lynn, Metric, Rihanna, Court Yard Hounds, Gossip and more. The philanthropic spirit of the original Lilith Fair remains in tact, with $2 from every ticket sold going to charity: $1 to a local women’s charity in each tour market, $1 to the Lilith i4c Campaign, a for-profit venture that will help fund Lilith’s future non-profit initiatives. Lilith 2010 is The Celebration Of Women In Music.

About WNBA

The WNBA is a unique global sports property combining competition, sportsmanship, and entertainment value with its status as an icon for social change, achievement, and diversity.  Now in its 14th season, the WNBA features 12 teams and is the most successful women’s professional team sports league in the world.  Following a 2009 campaign that saw regular season attendance increase for the third consecutive year and increased viewership on ESPN2 for the second straight summer, the 2010 season tipped off with tremendous momentum on May 15.

Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on programs that promote a healthy lifestyle and positive body image, increase breast and women’s health awareness, support youth and family development, and focus on education. For more information on the WNBA, log on to

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