January 18, 2009 – World number one Jelena Jankovic will wear a new clothing brand when she steps onto the court at the Australian Open on Monday.
Leading Chinese sportswear brand, ANTA, announced it has secured one of the biggest deals in women’s tennis by signing Jankovic to exclusively wear their sports apparel, shoes and accessories world-wide.
The partnership with Jankovic marks a historic deal. ANTA is the first Chinese sports brand to align with a world number one female tennis player as part of their vision to grow its presence in tennis.
The ANTA design team from the US and Japan has worked closely with Jelena to develop a Jelena Jankovic range of sports products under the JJ brand. The range reflects the style, fashion and beauty of Jelena Jankovic while offering the performance required by the number one tennis player in the world.
“The recent success of the Beijing Olympics has firmly established China’s reputation as a world power in sport,” Jankovic said in ANTA’s official announcement. “I feel very honoured to be forming a partnership with the leading Chinese sports brand ANTA. I am delighted with the JJ range of products we have developed and I look forward to working with ANTA to promote the development of tennis and the ANTA brand world-wide.”
ANTA Sports Products primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories.
Jankovic will showcase the JJ range of ANTA sportswear at the Australian Open at Melbourne Park which starts tomorrow.