Smile Ambassador Jelena Jankovic in Orbit

Tennis powerhouse Jelena Jankovic has been chosen by Wrigley’s Orbit to be its smile ambassador for the territory of Serbia. This is the first time that the chewing gum brand has appointed a brand ambassador in Serbia and Jelena was obviously chosen for her dazzling smile, which is as famous as her sports victories.

JJ will star in the latest TV commercial for Orbit scheduled to hit TV stations in Serbia in March. Viewers will be able to see her perform off-court and enjoy her shiny smile.

In addition, JJ will help Orbit in its campaign aimed at gathering the biggest number of smile photos ever collected for the Guiness Book of World Records.  Jankovic and Orbit want to show the world that Serbia can beat the world record, currently held by Birmingham (UK) where the collage totals 112,893 photos. Once the photos necessary to break the world record are collected, Serbia’s smiling collage will be presented on a public exhibition in Belgrade. The competition will be open from March 1st till May 31st.

What else is new with the former #1 tennis star?  Earlier this month she was selected by Status magazine as Personality of the Year.  And next week she’ll be in New York for the  BNP Paribas Showdown for the Billie Jean King Cup, which pits four of the top women’s tennis players in the world (Serena Williams, Ana Ivanovic, Venus Williams, and Jelena Jankovic) in a one night event at Madison Square Garden  for $1.2 Million in prize money.

(via Jelena Jankovic’s official website)