PUMA scores big with Women’s Professional Soccer
May 29, 2009 by jane
Filed under General, Pretty Awesome, Pretty Chic, Pro Soccer, Soccer, gear
Just prior to the start of the Women’s Professional Soccer season, global sport lifestyle brand PUMA and WPS announced an exclusive partnership making PUMA an official founding partner of the new league and an official sponsor of all WPS franchises.
The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball. In addition to on-field performance wear, PUMA will outfit the athletes and teams at all WPS-related events, activities and WPS appearances in sportlifestyle apparel. This partnership kicked off last month and will see PUMA collaborating with WPS to enhance the game of women’s soccer and will act as the foundation in the PUMA Women’s category.
That’s just the start for PUMA, which will have its name and logo on the league’s balls, uniforms, goalkeeper equipment, even sports bras. “Women’s soccer is on a tremendous growth pattern in the U.S.,” says Jochen Zeitz, chief executive of PUMA. “This is a huge opportunity for us.”
PUMA’s decision to join forces with WPS is part of an effort to target its marketing to young women. The company already has a footwear deal with Brazilian star Marta Vieira da Silva who is widely recognized as the best female soccer player in the world and currently playing for the Los Angeles Sol. PUMA also has a deal with U.S. national team player Leslie Osborne, who will be playing for FC Gold Pride.
Given PUMA’s name recognition and reach in soccer, the deal is a milestone for the new women’s league especially amid a global recession so kudos to PUMA.
Do real men wear pink?
November 18, 2008 by jane
Filed under Pretty Chic, Reviews, Soccer
November 18, 2008 – The latest shock tactic in sports gear has been unveiled by Nike: the pink soccer cleat – for men!
So what guy is brave enough to put in a shocking pink performance? A guy very sure of himself – who’s fast as a whippet and capable of scoring a hat-trick every game. Or is the pink thing for guys not a big deal anymore? I feel like the shock value may be passe.
See what reaction the cleats have caused among Europe’s finest male players — including Rio Ferdinand, Cesc Fabregas, Gabby Agbonlahor and Theo Walcott — in the latest Nike video viral.
The hue is technically called Mercurial Rosa but make no mistake, it’s pink. Don’t know how many guys will go for the cleats but I can think of more than a few girls who might check them out – they’re pretty cool!
