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Doritos Crash the Super Bowl contest


doritosFor the fourth year in a row, Doritos presents the “Crash the Super Bowl” contest, incorporating user generated videos and potentially shelling out a lot of do-re-mi.

Six finalists have been selected from more than 4,000 entries and the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’s annual Ad Meter. If they can do it, Doritos will award the winners a shared $5 million cash prize.

Online consumer voting will determine which three of the six finalists will air as Doritos’ Super Bowl commercials during the big game on February 7, 2010.

Not sure why there aren’t any female filmmakers represented. C’mon girls where are you? In any case, we kinda like House Rules by Joelle De Jesus. Fans  can vote for their favorite finalist once a day at until January 31, 2010.

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