Barbie partners with pro golfer Brittany Lincicome to inspire girls

Even as a young girl, Barbie was never my go-to doll.  Though not a huge Barbie  fan, I’ve admired some of the marketing moves Mattel has made over the years in an effort to keep the old girl relevant. Tattoo Barbie may have been my favorite.

As part of Mattel’s latest campaign comes this piece of press:

For more than five decades, Barbie has been a perfect reflection of fashion and culture and has served as an inspiration to girls of all ages. This year, as part of the Barbie brand’s I Can Be… campaign, Barbie is empowering girls to dream it all, try it all and live it all. As part of this commitment, Barbie has partnered with 10 women who continue to serve as ambassadors of dreams and role models for girls. Named earlier this year as one of Barbie’s 10 Women to Watch in 2010, Barbie has forged a partnership with LPGA player Brittany Lincicome, the defending champion of the 2009 Kraft Nabisco Championship (KNC), to excite girls about the sport of golf and encourage them to live an active lifestyle.

Other women on Barbie’s 10 Women to Watch in 2010 list include snowboarder Gretchen Bleiler,  race car driver Danica Patrick and author J.K. Rowling.

So with the announcment of Brittany Lincicome as a Barbie partner, here’s what you have to look forward to: Throughout the year Brittany and Barbie will be hosting several clinics to further girl’s education and involvement with the sport of golf. This summer, Barbie is also introducing a new line of branded golf clubs with Accu-length and additional golf accessories bringing Barbie’s signature pink style to the course in a fun way. Barbie branded Accu-length clubs will be available online timed to the KNC. Together, Brittany and Barbie are paving the way for future generations of girls to tee up.

Can’t wait to see Barbie demonstrate the perfect backswing.

This is not the first time Barbie has tried to inspire girls to take to the tee.  They licensed the name for a line of kid-sized  Barbie  golf clubs replete with “girl-favorite features and detailing including lots of pink, flowers, hearts and butterfly graphics.”

We can’t really argue with Barbie’s choice of Lincicome as a role model or their effort to inspire girls to live an active lifestyle by encouraging them to get out on the course.  The Pepto-Bismal pink? That’s another story.

And the latest “Mad Men” Barbie collection? Don’t get me started.

About Brittany Lincicome
A golfer since she was nine-years-old, Brittany Lincicome is a professional golfer playing on the LPGA tour. Prior to going pro in October 2004, Brittany was a five time Rolex Junior All- American, winner of 3 AJGA titles and a two time PING Junior Solheim Cup Team member. As a professional, she is a 3-time winner. Her wins include the HSBC Women’s World Match Play Championship in 2006, the Ginn Open in 2007 and her first major victory at the Kraft Nabisco Championship last year.. Brittany has represented the United States in 2 Solheim Cups and is the only player to have finished in the top 3 in driving distance each year for the past 5 years. Later this month, Brittany will be defending her title at the 2010 KNC being held in Palm Springs, Calif.