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Ana Ivanovic launches charity gift campaign

Ana Ivanovic - UnicefNovember 24, 2008 – Lots of feel-good stories around the holiday season. From Ana Ivanovic’s website comes news that the star tennis player is launching a charity holiday campaign complete with cuddly teddy bears that can be given as gifts:

Ana is the figurehead of UNICEF’s Christmas gift campaign in Serbia. Together with basketball legend Sasha Djordevic, Ana is appearing in print advertising to promote the items, which are sold on a 100 per cent charitable basis.

“When I was a kid I used to receive UNICEF cards,” said Ana. “Now, I am sending them. It is a special pleasure to know that each UNICEF card and product, apart from making a person who receives it happy, directly helps at least one child.”

Items for sale in Serbia include teddy bears, greeting cards and toys such as the “Brio Ant”. Visitors in Serbia can buy the items by visiting the UNICEF Shop.

Funds raised through the gift campaign are used within Serbia to fund UNICEF’s priority programmes, which are aimed at promoting a rights-based approach to the survival, development and inclusion of all children from conception through adolescence.

There is a particular focus on the rights of those children who are excluded due to ethnic background, disability, poverty, violence, abuse or exploitation. Ana fronts the “School Without Violence” programme and she visited a Belgrade school earlier this month.

Ivanovic, who grew up in battered, war torn Serbia (along with Jelena Jancovic),  has an on-going relationship with the UN. Last year, she was named UNICEF National Amabassador for Serbia. In that role she uses her name and fame to advocate for child rights in Serbia, particularly in the areas of education and child protection.

Good stuff Ana.  To see who else is giving selflessly back – check our post on Random Acts of Kindness.

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