Activewear gets gold medal treatment in Olympic-themed fashion show

Stella McCartney AdidasSeptember 17, 2008 – The fashion world is often criticized for a lack of healthy role models but there were plenty of athletic bodies at designer Stella McCartney‘s show of Adidas sportswear which opened London’s Fashion Week.

Junking the traditional catwalk motif,  McCartney turned an empty hall into a futuristic health club on Tuesday and filled it with ace athletes wearing her new active wear line for adidas.

Gymnasts did somersaults off trampolines, performed Olympic-style feats on the balance beam, and set a fast pace on treadmills to show the clothes in action.

The show featured two genuine Olympic gold medallists – US track star Allyson Felix and British cyclist Victoria Pendleton – along with members of the British Olympic team, unfazed by their move from Beijing to fashion central. With the Summer Games heading to London in four years, it’s great that McCartney recognized the GB athletes.

Now entering it’s ninth season, the adidas by Stella McCartney Collection continues to be a leader in chic style meets performance gear – however many women opt to rock the gear for everyday wear as well.

The Spring/Summer 2009 Collection provides clothes for tennis, golf, yoga, and swimming, as well as an eco-friendly line featuring organic cotton and footwear made with sustainable materials.  The range included futuristic green running tops, dancewear influenced by the loose tops and layering of the 1980s, and geometric patterned swimwear.

Swimsuits had curvy mesh panels aesthetically inspired by corsetry, but were designed for maximum freedom of movement. The yoga range included leotards worm under loose cropped leggings inspired by men’s long johns. Tennis players were supremely elegant, in feminine, Gatsby-esque tennis dresses with fluted sleeves and lace applique detailing. Runners on treadmills, wore futuristic sheer white hooded sweatshirts and short shorts.  

McCartney’s way of blending a feminine fashion aesthetic with high-performance wear gives the new line powerful female energy and just the right feminine vibe.

“This collection tries to provide for all the needs of a modern woman. Style meets performance is crucial for women today, and I’ve tried to address this in my most recent collection. Remembering you’re alive is key, health is wealth!” says Stella McCartney.

Stella never fails to be on top of the game when it comes to “style meets performance”, and this new collection seems to be the perfect combination of pretty & tough. It definitely gets our stamp of approval!

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