We are Pretty Tough
Epic ass-kicking chicks
Pretty Tough girls are multi-dimensional beings who can't be put in a box. They like to play hard and run fast. They take on physical challenges and exceed expectations.
Since our launch, we have discovered that girls and young women have a very visceral connection to the Pretty Tough brand. Girls intuitively understand they should not be reduced to one identity or relegated to secondary roles. On screen or on the track, Pretty Tough girls are taking charge.